Trish Donnelly is named CEO of PVH Americas. Image Source: PVH Corp.
The new regional approach of management has been adopted from PVH’s European structure. Donnelly will be responsible for leading the company’s North America-based brands including Calvin Klein and Tommy Hilfiger.
“I have always admired and respected the tremendous strength of PVH’s iconic brands and their connection to culture. The growth opportunities in the region and around the world are very exciting,” said Donnelly in a press release. “I look forward to collaborating with our teams and partners on further developing PVH’s core strengths with a product-driven, consumer-first strategy that is supported by the company’s values.”
Donnelly has worked in the fashion retail industry for multiple years. According to her LinkedIn profile, she started her career at Polo Ralph Lauren in 1988. She stayed with the company for 13 years before moving to Cole Han, where she was a Director in Retail Merchandising. In 2004, she became the Executive Vice President of J.Crew, where she scaled its e-commerce business. She joined Urban Outfitters as the President of North America in 2014, after leaving her position as President at Steven Alan, and became the Global CEO of Urban Outfitters in less than two years.
“Trish is one of the most experienced and successful leaders in our industry. Her proven track record in winning with the consumer, driving industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships, makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas,” said Stefan Larsson, CEO of PVH in a press release.
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