Job Titles

Content Manager

By Mike Baumgarten

Last updated: Apr 14, 2023

    Table of contents

Discover the role of content managers and learn what their daily tasks look like, what the job requirements typically are, and how to hire the best in the field.

What is a Content Manager?

Content managers are skilled professionals who play a pivotal role in building and executing a company's content strategy. They are responsible for creating, managing, and optimizing content that is targeted, relevant, and resonates with the intended audience. From crafting engaging blog posts to distributing marketing communications, content managers utilize their expertise in content creation and digital marketing to effectively communicate a company's message online.

The primary goal of a content manager is to develop and implement a content strategy that aligns with the company's marketing goals and brand identity. And with society’s reliance on the internet ever-growing, it’s a position that will likely increase in demand.

If you are looking for a job as a content manager you can check out the open positions below.

How Much Does a Content Manager Make?

Naturally, the average salary of a content manager varies greatly depending on different factors. However, on average, a content manager can expect to earn between $45,000 to $75,000 per year, with an average salary of $61,733, according to Glassdoor. However, in some cases, experienced content managers with specialized skills or those working for larger organizations may earn salaries upwards of $100,000 per year.

Additionally, content managers who work as freelancers or consultants may charge hourly rates or project-based fees, which can also vary accordingly. In terms of the highest average salaries, these tend to exist within the social media and retail industries.

  • Meta - $156,168
  • Microsoft - $143,014
  • Amazon - $118,431

What are the Job Responsibilities of a Content Manager?

A content manager is responsible for many tasks, including those found below.

  • Overseeing the creation, editing, and management of digital content across various platforms.
  • Developing and implementing content strategies.
  • Conducting market research to identify target audiences and content gaps, and collaborating with internal teams such as marketing, design, and SEO to ensure content aligns with brand guidelines and objectives.
  • Supervising a team of writers and editors, and providing feedback and guidance on content quality, style, and tone.
  • Optimizing content for search engines, monitoring content performance using analytics tools, and making data-driven decisions to improve content effectiveness.
  • Managing content calendars, coordinating content production schedules, and staying up-to-date with industry trends and best practices.

Meeting a Content Manager

It’s one thing to know the requirements of a role — it’s another to see yourself in it. At The Org, we believe that putting faces to the job title can provide more context and a better sense of how the role fits into the big picture.

Explore live positions for content managers and meet the people behind the title here.

Example of a Content Manager

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Top Content Manager Recruitment Tips

Finding the right content manager for your company takes a lot of work. But with the following tips, the process will go much smoother.

  1. **Check out the latest hiring trends and data. **If you’re ready to create an A+ job ad, you should first consider learning more about what qualified candidates are looking for. Once you’ve figured this out, you can tailor your job description to fit these specific needs and attract quality talent.
  2. **Focus exclusively on media professionals. **To find the well-organized, detail-oriented content manager of your dreams, make sure you browse the correct channels. Platforms that cater to media professionals are your best bet for successful recruiting.
  3. **Seek someone with a secret love for the mundane. **While this sounds far-fetched, the point is that you don’t want to hire someone that’s going to sigh each time they’re tasked with something as seemingly boring as handling a spreadsheet or alphabetization. Be sure to highlight this fact in your job description.
  4. **Search and contact. **Sometimes, a more direct approach is the answer. And for those in need of a content manager, it can be highly ideal to search out candidates directly, then contacting the ones you think you’d like to work with.

By keeping these tips in mind during the recruitment process, you can find the perfect content manager for your organization.

At The Org, we believe traditional recruiting is in need of a refresh. Candidates want to know who they’ll work with, not just what they’ll do. Workplace culture, interpersonal relationships, and company values are more important now than ever.

And what better way to showcase your company’s unique culture than through your Org Chart?

Highlight different teams in your organization, the people that make these teams great, and show candidates how they fit into the big picture.

Your Org Chart is a novel and effective way to show candidates where they fit in, and to show off your greatest asset: your people.

Explore Org Charts here, and sign up today to create your own customized Org Chart for your company.

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