Job Titles

Marketing Manager

By Mike Baumgarten

Last updated: Apr 28, 2023

    Table of contents

A marketing manager is a person who is responsible for developing and implementing marketing strategies to promote an organization’s products and/or services.

What is a marketing manager?

The role is typically part of the marketing department. The main objective of a marketing manager is to increase the visibility and reputation of the organization, attract new customers, and retain existing ones.

At The Org, we believe in increasing transparency in recruitment and hiring. That’s why we strive to make it easier for top talent to find where they fit in. Explore more than 400,000 organizations, and stay up to date with open positions with The Org.

In conclusion, a marketing manager plays a critical role in promoting an organization’s products and/or services by developing and implementing effective marketing strategies.

At The Org we have analyzed the organizational structure of tens of thousands of companies. As a result, we’ve collected information on the typical salary range, job requirements, and typical profiles of who currently works as a marketing manager.

Let’s take a look at the data.

How much does a marketing manager make?

According to Glassdoor, the average salary of a marketing manager across industries in the United States is $74,551/yr.

However, not all industries are created equal. According to the data, the highest average salary for a marketing manager is found in the financial services industry: $92,083/yr.

What are the job requirements of a marketing manager?

The job requirements for a marketing manager typically include:

  • Strong leadership and communication skills to communicate marketing strategies and objectives to stakeholders and collaborate effectively with other departments.
  • The ability to think strategically and develop marketing plans that align with business objectives, target audience, and market trends.
  • The ability to think creatively and generate ideas for marketing campaigns and promotions that capture the attention of target audiences.
  • The ability to manage multiple projects and campaigns simultaneously and ensure that they are delivered on time and within budget.
  • Knowledge of digital marketing channels such as social media, email marketing, search engine optimization, and online advertising.
  • The ability to analyze market data, track marketing metrics, and use data to inform marketing decisions and strategies.
  • General industry knowledge to stay up to date with the latest industry trends and best practices, as well as being able to apply this knowledge to improve marketing campaigns and initiatives.

Marketing managers in the Wild

It’s one thing to know the requirements of a role — it’s another to see what that role looks like in the wild. At The Org, we believe that putting a face to the job title and seeing for yourself where the role fits into the company makes it much easier to picture yourself in it.

Where in the company hierarchy does marketing managers fit in? Who are their closest team members, and who do they report to? What career growth opportunities does marketing managers have within the company structure?

We’re here to help you answer those questions. Explore live positions for marketing managers and see the role in the wild here.

Example of a Marketing Manager

Live example:

Live Data

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Hiring a marketing manager

Is your org looking to hire a marketing manager?

If so, you may benefit from reading our comprehensive 10-step guide on recruitment and hiring. In this guide, you’ll learn all about the hiring process. From writing your job description, to developing candidate sourcing strategies, to common interview questions, to writing a job offer letter — we’ve got you covered from start to finish.

At The Org, we believe traditional recruiting is in need of a refresh. Candidates want to know who they’ll work with, not just what they’ll do. Workplace culture, interpersonal relationships, and company values are more important now than ever.

And what better way to showcase your company’s unique culture than through your Org Chart?

Highlight different teams in your organization, the people that make these teams great, and show candidates how they fit into the big picture.

Your Org Chart is a novel and effective way to show candidates where they fit in, and to show off your greatest asset: your people.

Explore Org Charts here, and sign up today to create your own customized Org Chart for your company.

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