SEO Lead

We are seeking a highly motivated and experienced SEO Lead  to join our dynamic marketing team. As an SEO Lead, you will be responsible for developing and implementing effective search engine optimization strategies that enhance our online presence and drive organic traffic growth. Your expertise will play a crucial role in increasing our brand's visibility and reaching our target audience effectively.

Responsibilities:

• Keyword Research:
  • Conduct thorough keyword research to identify high-potential keywords and search phrases.
  • Analyze search volume, competition, and relevance to prioritize target keywords.
• On-Page Optimization:
  • Optimize website content, including meta tags, headings, and content, to align with target keywords.
  • Ensure on-page elements are well-structured for both users and search engines.
• Content Strategy:
  • Collaborate with content creators to develop and optimize engaging, high-quality content that appeals to target audiences.
  • Incorporate target keywords naturally into content while maintaining readability.
• Technical SEO:
  • Monitor and improve website performance, including site speed, mobile-friendliness, and site architecture.
  • Identify and fix crawl errors, broken links, and other technical issues.
• Data Analysis:
  • Regularly analyze key SEO metrics using tools like Google Analytics and Search Console.
  • Identify trends, opportunities, and areas for improvement based on data insights.
• Competitor Analysis:
  • Conduct competitor research to understand their SEO strategies and identify gaps and opportunities.
  • Adapt strategies based on competitive insights.
• Algorithm Updates:
  • Stay up-to-date with search engine algorithm changes and adjust SEO strategies accordingly.
  • Ensure compliance with search engine guidelines and best practices.
• Local SEO:
  • Optimize local business listings and profiles to improve visibility in local search results.
  • Manage online reviews and ratings to enhance local reputation.
• Reporting:
  • Generate regular and ad-hoc reports on key SEO metrics and performance.
  • Present findings and recommendations to stakeholders.

Must Have

• BA/BS degree in Marketing, advertising design or a related field ( or equivalent job experience)
• 5+ years of hands-on experience executing organic search campaigns, and an understanding of how search interacts with other marketing channels
• Experience with hreflang tags, robots.txt files, and canonical tags
• Skills in holistic keyword strategy, content marketing, off-site citation and inbound link profiling
• Ability to work with  CSS, Java-script, Flash, AJAX and/or other technologies.
• English: B2 or Higher

Nice to Have

• Agency experience 
• Knowledge of HTML