Sam Sidler

Sam Sidler is the Associate Director of New Client Strategy at 10up. Sam has over three years of experience in leading software engineering and design teams focused on WordPress core and the WordPress.org plugin directory. Sidler has also been responsible for coordinating between Automattic's Apollo team and other Automattic teams, as well as the community at large. Sidler's team has been responsible for major improvements to WordPress, including a new search engine built on Elasticsearch, a redesigned support forum, and enhanced functionality in the built-in WordPress editor.

Sam Sidler reports to Sarah Williams, SVP, Client Delivery. They are on a team with Martha Schmidt - VP, Account Strategy, Elena Bargo - Associate Director of Client Strategy, and Thomas King - Director of Account Strategy.