Sheila Purim

Sheila Purim currently serves as Senior Director of Segment Marketing at 10x Genomics since August 2024 and is a member of the Women Business Leaders of the U.S. Health Care Industry Foundation since March 2024. Sheila co-founded Franchise Wizards, LLC in 2016, specializing in franchise consulting. Previous roles include Vice President Marketing at Bionano and several positions at Illumina, including Associate Director of Global Marketing for the Oncology Business. Sheila's earlier experience includes strategic marketing leadership at Agilent Technologies and Life Technologies, with a strong focus on genomics and oncology markets. Sheila holds an MBA in Business Management from FGV, a PhD in Biochemistry from USP, a BS in Biology from Universidade Estadual Paulista, and a Mini MBA in Marketing from Marketing Week.