Wes Rodda

Wes Rodda has extensive experience in marketing and media. Wes is currently the Director of Marketing at 11Alive, where they lead a team in advertising news content and local businesses across various media platforms. Prior to this, Wes worked at NBCUniversal Media, LLC, serving as the Vice President of Creative Services for NBC Bay Area and later as the Brand Director. In these roles, they led teams in marketing an investigative journalism brand, producing commercials, and building strategic content marketing plans. Wes also worked as a Promotion Producer at Disney ABC Television Group, where they created content marketing and brand advertisements for local newscasts. Wes began their career at KCOY CBS 12 / KKFX FOX 11 as a Promotion Producer and later worked at KSBY as an Assignment Editor and News Photographer.

Wes Rodda studied Journalism & Mass Communications at San Jose State University from 2009 to 2010. Wes also studied Journalism at California Polytechnic State University-San Luis Obispo from 2002 to 2003. Additionally, they attended General Assembly for the NBCUniversal Talent Lab "STREAM:" program, focusing on digital trends, marketing, and monetization.