Melissa Friedman

Melissa Friedman has a diverse work experience spanning various industries and roles. Melissa currently works as the Director of Brand Solutions at 160over90. Prior to this, they were the Manager of Integrated Marketing Solutions Development at Live Nation Entertainment from 2018 to 2021, where they led the development of brand partnership proposals and spearheaded cross-divisional projects. From 2016 to 2018, Melissa worked as an Integrated Marketing Coordinator at Viacom, where they developed integrated marketing programs and acted as a liaison between advertisers and Viacom teams. Before that, they served as a Senior Investment Associate at UM Worldwide, where they negotiated deals and executed sponsorships for L'Oreal USA. Melissa also has experience as a Brand Ambassador at Adam Block Design, a Financial Services Client Associate at Merrill Lynch, a Marketing/Social Media Intern at fassforward consulting group, and a Production Assistant Intern at Palace Digital Studios / Palace Production Center.

Melissa Friedman attended The George Washington University from 2010 to 2014, where they pursued a field of study in Marketing. Additionally, they graduated with a Bachelor of Business Administration (BBA) degree from The George Washington University School of Business in 2014.