Rachel Bernick

Rachel Bernick currently serves as Senior Director of Performance Marketing Strategy and Analysis at 2U, where responsibilities include leading a $100MM+ paid media investment strategy focused on lead generation and revenue growth across a diverse global portfolio of over 500 educational programs. Prior experience includes roles at Wayfair in paid search performance marketing and eCommerce web analytics, and at heycater! as a Product Manager, where Rachel developed backend order fulfillment processes. Additional experience includes a Senior Business Analyst position at Capital One, optimizing credit card policies and transitioning marketing strategies, as well as internships in physics research at Fermilab and Jefferson Lab. Rachel holds a Bachelor’s Degree in Engineering Physics from Cornell University and a Master’s Degree in Economics and Management Science from Humboldt-Universität zu Berlin.