Fred Sullivan

Fred Sullivan is an experienced sales and account management professional with a career spanning several prominent companies. Currently serving as the Director of C Store, Military, and Value Channel's at 5-hour ENERGY® since May 2012, Fred manages a Northeast territory with five brokers and six direct reports, overseeing major accounts such as Wawa and Sheetz. Previous roles include National Account Manager at Impact Confections, Inc., where responsibilities included managing a territory generating over $23MM in revenue, and Vice President of Sales at Drinks That Work Inc., where Fred played a key role in the startup's development. Earlier positions include Business Development Manager at Brach's Confectioners and Key Account Manager at PepsiCo, where Fred managed major grocery and retail accounts. Fred's career began at Colgate-Palmolive as a Metro NY/NJ Region Manager and includes sales roles at Revlon Inc. Fred holds a degree from the University of New Hampshire.