Lisa Craig is a seasoned BI Analyst and Category Analyst with extensive experience in the energy drink/shot category at Living Essentials, LLC since February 2010. Lisa specializes in shipment and sales data analysis using various industry tools such as IRI and Nielsen. Previously, Lisa held the position of Sales Analyst at Mars Chocolate North America, where recognition was received for enhancing team support and improving workflow efficiencies. Additional experience includes roles as a Business Analyst for Kmart at PIA Merchandising Co. and as a Merchandise Manager Assistant at Sovereign Sales, Inc. Lisa began a professional career as an Office Manager at Freeman-Darling, Inc. and is currently pursuing a Bachelor of Science in Management-Retail Management at Kaplan University.
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