Susan Peterson Schatschneider

Susan Peterson Schatschneider has a diverse work experience spanning over two decades. Susan has held various roles in companies such as 6sense, Code42, IBM, One Yoga (a nonprofit organization), Rational Software, Sun Microsystems, and CSC.

At 6sense, Susan served as a Revenue Executive, overseeing the deployment of 6sense and leading various functions such as Demand Generation, Marketing Operations, Field Marketing, and Business Development.

At Code42, they held the position of Vice President Demand Generation, where they led end-to-end marketing execution and achieved significant growth in revenue. Susan'snotable accomplishments include building a global digital marketing machine that exceeded targets and reducing costs.

During their tenure at IBM, Susan held multiple roles, including Program Director of Marketing Campaign Design, Analytics, and Operations for IBM Security. Susan played a key role in driving the growth of IBM Security, securing its position as the #1 in market share for Enterprise IT Security, and growing the business from $500M to $2B in four years. Susan had worldwide responsibility for campaign design and testing, enabling best practice approaches, and optimizing digital engagement.

At One Yoga, a nonprofit organization, Susan served as an Executive Board Member, contributing to the development of a strategic plan and assisting with target marketing, social presence, pricing, and compensation practices.

Earlier in their career, they worked at Rational Software as a Sales Engineer, achieving sales targets, closing significant deals, and gaining recognition as a top performer. Susan also served as a Senior Java and OOAD Trainer at Sun Microsystems and as a Senior Staff Consultant at CSC.

Overall, Susan Peterson Schatschneider has an extensive background in revenue generation, marketing execution, campaign design, analytics, and leadership roles, and has contributed to the growth and success of various organizations throughout their career.

Susan Peterson Schatschneider earned a Bachelor's Degree in Speech Communication and Rhetoric from Gustavus Adolphus College, graduating in 1996. Later, from 2002 to 2006, they attended the University of Minnesota - Carlson School of Management, where they obtained a Master of Business Administration (M.B.A.) with a focus on Marketing Research. In 2010, Susan pursued further education by enrolling in the Penn State World Campus, completing a Certificate in Business Statistics and Analytics between 2010 and 2012.