Alex Houghton

Alex Houghton has a diverse work experience spanning various strategic roles in the advertising industry. Starting in 1999, they worked as an Account Manager at AMV BBDO, where they managed projects for British Telecom and Pizza Hut. Alex then served as an Account Director at Lowe Hunt, overseeing the Unilever portfolio and successfully balancing creativity and disciplined marketing.

In 2004, Houghton joined Batey Red Cell as a Senior Account Director, where they led client service for Pfizer brands, delivering highly effective work. Alex then worked as a Senior Account Director at Clemenger BBDO, responsible for the Visa payment solutions account and managing regional activations.

Houghton's career continued to progress, and they became the Head of Strategy at Soap Creative, Australia's top independent digital agency, where they handled new business pitches and major projects. Alex later became a Strategy Lead at AKQA, advising a large mutual bank on their entry into the neobank sector.

At We Are Social, Houghton served as the Head of Strategy (Freelance), managing a team and collaborating with creative and editorial teams for customer-first content creation. Alex then worked as a Freelance Strategy Consultant, partnering with various companies such as We Are Social, Akcelo, The Hallway, CHE Proximity, VMLY&R, and 72andSunny. Alex'sresponsibilities included crafting brand strategies, conducting research, and designing go-to-market plans for clients such as Google, TikTok, IG, and Quibi.

Overall, Alex Houghton has demonstrated their expertise in strategic planning, brand development, and delivering successful campaigns for a range of clients in the advertising industry.

Alex Houghton pursued a Bachelor of Applied Science (B.A.Sc.) degree in Mathematics and Economics from Imperial College London. The specific start and end years of this education are not provided.