Genevieve Hoey (She/Her)

Genevieve Hoey has a diverse background in the advertising and creative industry. Genevieve is currently working as a Creative Lead ANZ at 72andSunny since November 2022. Prior to this, they worked as a Creative Consultant and Executive Creative Director at CURIOUS FUTURES Inc from January 2020 to November 2022.

Genevieve also served as a Managing Partner and Executive Creative Director at Alto New York from February 2020 to February 2021. Before that, they worked as a Group Executive Creative Director at R/GA from February 2017 to February 2020.

Their experience also includes being a Creative Director at Wieden + Kennedy from December 2012 to January 2017, and Executive Creative Director roles at BSUR, where they worked on BMW MINI Global projects from April 2012 to December 2012, and as a Digital Creative Director from January 2011 to April 2012.

Genevieve started their career as a Senior Writer at SMART Advertising Agency from October 2006 to September 2007. Genevieve then worked as a Senior Creative at Three Drunk Monkeys from November 2007 to October 2008. Genevieve later joined M&C Saatchi as a Group Creative Head from January 2009 to December 2010.

Genevieve Hoey has a Bachelor of Arts (BA) degree in Film/Communications/Gender from Griffith University. Genevieve also pursued a Postgraduate Degree in Communications at QUT (Queensland University of Technology).