George Demattos

George DeMattos is a seasoned data strategist with extensive experience in leveraging data to drive insights and enhance marketing strategies. Currently serving as a Senior Data Strategist at 72andSunny since July 2024, George specializes in developing data-driven audiences and integrating research to inform creative work. Previously, at VMLY&R, George held roles as a Senior Analyst and Analyst in Innovation & Data, focusing on consumer insights and data automation. George's earlier experience includes serving as a Client Partner and Digital Strategist at Orbit Interactive, where strategic digital media campaigns were a focus, and as Online Media Manager and Assistant at Media Factory, responsible for tactical planning and performance analysis. George's journey began with a Marketing Assistant position at Italian Fashion, and academic credentials include a Master of Science in Business from Atlantis University.