Patrick Heavey

Patrick Heavey has over 17 years of experience in web analytics and data technology roles. Patrick is currently the Director of Analytics at 85SIXTY, where they manage a team of analytics implementation specialists and strategizes with clients on their marketing technologies. Before that, they worked at Hero Digital as the Director of Data Technology and Data & Insights, overseeing data technology projects. Patrick also worked at Merkle as a Solution Architect, where they contributed to solution design. Earlier in their career, Patrick worked as a Web Analytics and Tagging Specialist at ACTIVE Network and held various analytics roles at Ally Financial Inc., TIAA-CREF, BB&T, and MarketSmart Interactive/WebSourced, Inc. Patrick has a strong background in web analytics, platform implementation, and data analysis.

Patrick Heavey earned a Bachelor of Science degree in Business Administration from the State University of New York at Stony Brook from 1989 to 1991. Patrick then pursued an MBA in Business at Hofstra University from 1992 to 1996, with a focus on International Business.