Shir Lotan

Shir Lotan has gained a range of work experience over the years. Shir started their career as a Public Relations Intern at Galai PR in 2014, where they published marketing materials and managed events. Shir then moved on to Barazani Levy Ltd. as a Social Media Manager, where they handled social media campaigns and utilized Facebook capabilities. In 2015, Shir joined Matomy as an Account Manager, responsible for managing affiliate networks, recruiting new networks, and optimizing performance. In 2017, they became a Senior Client Strategist and Campaign Manager at Matomy, overseeing high-profile contracts and accounts. In 2018, Shir joined BE ALL as a Digital Marketing Manager. Currently, they are working at 888holdings as the CRM Team Lead.

Shir Lotan completed a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from The Academic College of Tel-Aviv, Yaffo from 2016 to 2018. Prior to that, Shir obtained a Bachelor's degree in International Relations and Affairs from The Hebrew University of Jerusalem from 2011 to 2014. They also received a Bachelor's degree in Communication and Media Studies from The Hebrew University of Jerusalem from 2010 to 2014. In addition to their academic achievements, Shir obtained a Google Digital Workshop Certification from Google in 2018.