Nerea Gandarias is an accomplished marketing executive with extensive experience in demand generation and strategic marketing across multiple regions, including EMEA, ANZ, and the UK. Currently serving as GVP Global Field and Channel Marketing and UK Country Lead at 8x8 since December 2019, Nerea leads the global marketing function while fostering a collaborative culture. Previously, as VP International Marketing at 8x8, Nerea significantly enhanced the new business pipeline and implemented a successful channel marketing strategy. Prior to joining 8x8, Nerea held various leadership roles at SS&C Advent, achieving notable growth in brand equity, revenue, and demand generation effectiveness. Nerea’s career also includes earlier positions in marketing and sales coordination, complemented by a BSc in Economics and Economic History from the University of Bristol.
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