Matheus Dias

Matheus Dias is a seasoned professional with extensive experience in CRM and digital strategy across various industries. Currently serving as the Senior CRM & Optimization Manager at 99 since September 2021, Matheus oversees the strategy and operation of proprietary channels including in-app, email, SMS, and WhatsApp. Prior roles include CRM Manager at Peppery, where Matheus managed CRM strategies for clients like Energisa, Sodexo, and Nike, and Head of Digital at FitDance, focusing on CRM, Growth, Social Media, and Data Intelligence strategies. A foundational career at SunsetDDB involved positions from Planning Intern to Planning Supervisor, specializing in CRM and performance for clients such as FCA and Itaú. Matheus holds a Bachelor’s Degree in Mass Communication/Media Studies from ESPM Escola Superior de Propaganda e Marketing.