Marketing Operations Lead

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.   

Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.

We are a people-centric culture building sincere relationships with our customers and our teams.  We Are Thoughtful We Are Ambitious We Are Easy to Love

We have operations in Brisbane, Australia and California, USA.  We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you! 

About The Role As a Marketing Operations Lead, you will be responsible for streamlining and optimizing marketing processes, tools, and workflows to drive alignment, efficiency, and execution across Petal & Pup’s global teams. You will support the marketing team with the Go-To-Market calendar, marketing communications, and enable seamless collaboration between Merchandising and Marketing.

This is a remote position seeking candidates based in California. Interviews will commence from Monday 6th January, 2025.

Key Responsibilities

• Go-To-Market (GTM) Calendar: Support the Brand Manager with the development of the GTM calendar, coordinating timelines and deliverables with the channel leads to ensure alignment with Merchandising and Marketing calendars.
• Marketing Projects: Oversee the planning, execution, and tracking of brand marketing initiatives, ensuring all milestones are met on time and within scope.
• Marketing Communications: Provide regular project status updates and ensure clear communication across the global teams.
• Drive Process Improvement: Identify opportunities to improve and evolve seasonal GTM processes, tools, and workflows to optimize efficiency and support global and regional teams in meeting critical KPIs.
• Content Management: Establish and maintain a Digital Asset Management (DAM) system or Google repository to organize creative assets, reports, and marketing documents for easy access via tools like ClickUp, Airtable, Dropbox, or Google Drive.
• Reporting and Insights: Partner with marketing leads to coordinate monthly and quarterly reporting, including campaign performance and quarterly hindsight reviews.
• Standardize Tools and Workflows: Develop and maintain standardized tools and practices to enable consistent execution across Merchandising, Marketing, and Design teams.

Skills & Experience

• 3-5 years in a marketing operations position
• Possess a strong understanding of how all channels operate separately and collectively  to develop insights and inform go to market timings
• Resolve issues, align cross-functional stakeholders, and drive operational excellence across the organization
• Detail oriented
• Ensure teams are adhering to the brand go to market calendar including timely delivery of briefs and creative assets, facilitating meetings and following up on pending issues
• Possess an ability to make quick decisions, influence at all levels of the organization, raise awareness of foreseeable issues and escalate to leaders when required