Alvaro de Luna

Alvaro De Luna is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as Vice President Marketing for both Bavaria and Backus Peru at AB InBev since January 2017. Overseeing the marketing department, Alvaro is responsible for innovation, portfolio growth, brand strategies, and e-commerce for a diverse range of brands, including five of the top ten most valuable brands in Peru. Prior to this role, Alvaro held significant positions at SABMiller, leading brand management for successful products such as Cerveza Poker and Redd's Beer. Alvaro's career began at Publicaciones Semana, where leadership included directing branding efforts for prominent magazines, and extends back to JTI, focusing on brand promotion in Spain. Alvaro holds a Master's degree in Communication and Media Studies and a degree in Marketing and Advertising from CESMA Business School.