Joe Sanger

Associate Director Marketing Insights at AbbVie

Joe Sanger is an experienced marketing insights professional currently serving as Associate Director of Marketing Insights at AbbVie, where leadership in business insights for the SKYRIZI brand has contributed to the fastest Dermatology launch to reach $1 billion in sales. Previously, Joe held roles at The Kraft Heinz Company and Kraft Foods Group, focusing on consumer insights, marketing strategy, and shopper analytics to drive business growth across various channels. Joe's analytical expertise includes extensive qualitative and quantitative research methodologies. Educational qualifications include an M.B.A. in Marketing, Business Strategy, and Entrepreneurship from Northwestern University's Kellogg School of Management and a BBA in Marketing Management from the University of Wisconsin-Madison.

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