Rich Taylor

Author | Co-author | Authenticity: Building A Brand In An Insincere Age at ABC-CLIO

Rich Taylor is an experienced marketing executive and consultant with a diverse background in fractional leadership roles. Currently serving as a Board Member at Fractional Leadership Alliance and a Fractional Chief Marketing Officer at yorCMO, Rich Taylor has developed a proven system to help small and midsize businesses enhance their marketing strategies. Rich Taylor also co-founded the Fractional Professionals Association, focusing on supporting fractional executives. With a career spanning multiple organizations, including positions at Cherry's Industrial Equipment, Beacon CPA, and The Narrator Group, Rich Taylor has authored works on branding and authenticity. Rich Taylor holds a BA in Advertising from Michigan State University and brings extensive experience in marketing leadership, management consulting, and business development.

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