Sameen Siddiqui

Sameen Siddiqui is a seasoned marketing and communications professional with significant experience spanning over a decade. Currently serving as Senior Manager for Marketing & Communications at ADIB - Abu Dhabi Islamic Bank since January 2016, Sameen leads the marketing team in developing and implementing strategies to drive business growth for various products. Previous roles include Senior Manager in Strategic Planning & Consulting at AGA ADK Advertising & Marketing, and Director of Strategic Planning at Percept Ltd, where Sameen established strategy divisions and managed high-profile campaigns across various sectors including FMCG and banking. As Co-Founder of CubeRoot Media, a consulting service for non-profit organizations, Sameen fostered innovative approaches to development communication. Academic credentials include an MBA in Communications Management & Entrepreneurship from Mudra Institute of Communications and degrees in Development Communications and Political Science.