Usama Zafar

Usama Zafar has a diverse work experience in various marketing roles. Usama served as the VP and Head of Performance Marketing at Abu Dhabi Islamic Bank, where they were responsible for developing and implementing the annual marketing calendar, optimizing campaign strategies, and managing customer value. Prior to this, they worked as a Senior Regional Marketing Coordinator at The Shaw Group, where they handled regional marketing and business development. Usama also worked as a Marketing Coordinator at Popeyes Louisiana Kitchen, Inc., where they designed marketing collateral and managed relationships with advertising agencies. Additionally, they held positions as a Products/Business Development Officer at Emax Middle East, where they focused on creative development and branding, and as a Senior Editor at IT Republic Magazine, where they conducted interviews and managed the magazine publication. Usama began their career as a Marketing Assistant at Yusra Centre, where they were involved in graphic design and website development.

Usama Zafar obtained a Master of Business Administration (MBA) degree from York St. John University, which they pursued from 2019 to 2021. Prior to this, they attended the University of Portsmouth from 1998 to 2001 where they earned a Bachelor of Science (BSc hons) degree in Computing. In addition to their formal education, Usama has also acquired several certifications. Usama obtained the "Certified Scrum Product Owner (CSPO)" certification from Scrum Alliance in May 2021. Before that, they completed the "Wharton Business Analytics Program" offered by Wharton Executive Education in September 2018. In October 2017, they completed the "Google Squared Online" certification from Squared Online. Furthermore, in September 2016, they obtained the "MIT Fintech" certification from Massachusetts Institute of Technology (MIT). Lastly, Usama completed the "MIT Radical Innovation" program from MIT Sloan Executive Education, although the specific month and year are not provided.