Product Marketing Manager

About Achievers The "Achievers Employee Experience Platform™" empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at www.achievers.com to learn more, and check out our platform in action here. Join us in our mission to Change the Way the World Works™!

Our commitment to you: At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

As a Product Marketing Manager at Achievers, you will play a crucial role in developing and executing comprehensive product marketing strategies developing the Marketing plan / calendar for your product. Your responsibilities will span the entire marketing mix including pricing strategies for our products. We are looking for a strategic thinker with a keen understanding of market dynamics, strong analytical skills, and a passion for creating impactful marketing programs.

Responsibilities:

• Product Positioning and Messaging:
• Work with the product development team to help influence the product roadmap based on customer insights.
• Develop and refine product positioning and messaging to effectively communicate the value propositions of Achievers' employee recognition solutions.
• Ensure consistency in messaging across various marketing channels. Go-to-Market Strategy:- Collaborate with cross-functional teams to contribute to the development and execution of go-to-market strategies for new product launches and feature releases.
• Work closely with sales, product management, and marketing teams to ensure successful product launches and market penetration. Pricing Strategy:- Develop, implement, and optimize pricing strategies that align with business objectives, maximize revenue, and remain competitive in the market.
• Conduct market research to inform pricing decisions, adjusting strategies based on market dynamics and customer insights. Market Intelligence:- Stay abreast of industry trends, competitive landscape, and customer needs through ongoing market research.
• Translate market insights into actionable strategies, including pricing adjustments and value-based propositions. Content Development:- Collaborate with content marketing teams with campaign briefs to create high-quality and compelling marketing collateral, including product datasheets, case studies, and presentations.
• Ensure product-related content aligns with overall marketing goals. Demand Generation:- Work closely with demand generation teams to develop and execute effective marketing campaigns that generate leads and drive pipeline growth.
• Analyze campaign performance and optimize strategies to maximize impact. Sales Enablement:- Provide sales teams with the necessary tools, training, and resources to effectively sell Achievers' products, including comprehensive pricing guidelines.
• Develop sales collateral, presentations, and training programs to support the sales process.

Qualifications:

• 5+ years of experience in product marketing, with a focus on B2B SaaS solutions.
• Proven track record of developing and executing successful product marketing and pricing strategies.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Bachelor’s degree in marketing, business, or a related field.