Bob Siller

Senior Director, Product Marketing at Achronix Semiconductor

Bob Siller has extensive work experience in product marketing and corporate marketing. Bob has worked at various companies such as Achronix Semiconductor Corporation, Intel Corporation, and Altera. In their most recent role as Senior Director of Product Marketing at Achronix Semiconductor Corporation, Bob was responsible for directing worldwide product and corporate marketing. Bob implemented new marketing automation and CRM solutions to increase lead generation and drove a solution-oriented marketing strategy.

Prior to their role at Achronix Semiconductor Corporation, Bob worked at Intel Corporation as a Marketing and Sales IT Director, where they directed $1.2 billion in co-marketing spend and used new Salesforce.com applications for the Intel Inside Program. Bob also served as a Senior Manager of Business Systems, where they managed integration teams supporting various departments within Intel and won a companywide innovation award for developing a mobile app for field sales employees.

Before joining Intel Corporation, Bob held multiple roles at Altera. As a Senior Strategic Marketing Manager, they drove a $200 million expansion and identified market trends in ADAS. Bob also served as the Corporate Marketing Director and Product Marketing Manager, where they led marketing campaigns, supported key customer engagements, and directed the rollout of new product lines. Additionally, Bob worked as an Online Marketing Engineer and Applications Engineer, where they implemented customer acquisition strategies and developed marketing and sales websites.

Throughout their career, Bob has demonstrated strong leadership skills, strategic thinking, and a focus on driving business growth through effective marketing strategies.

Bob Siller earned a Bachelor of Science (BS) degree in Electrical Engineering from the University of Illinois Urbana-Champaign, completing their studies from 1995 to 1999. In 2003, they pursued further education and obtained an MBA degree in Business Administration and Management from Santa Clara University, which they completed in 2005. Bob also received a certification called "Ranger" from Trailhead by Salesforce, although the specific dates and field of study for this certification are not provided. In terms of additional certifications, Bob acquired a variety of qualifications primarily focused on marketing, analytics, sales, product management, and content strategy. Notably, they completed a Scrum: The Basics course in October 2017 from Lynda.com.

Links

Timeline

  • Senior Director, Product Marketing

    June, 2022 - present

  • Director, Product Marketing

    August, 2019