Jenevieve Lyons is an experienced fashion industry professional currently serving as the Trend and Design Team Lead and Trend Analyst at Ackermans since October 2018. Jenevieve's role involves executing trend strategies, delivering presentations to stakeholders, and conducting extensive research on global fashion trends to align with the Ackermans brand. Previous positions include Central Buying Analyst and Supplier Coordinator at Ackermans, where Jenevieve focused on process analysis and procurement efficiency. Prior to Ackermans, Jenevieve was the Merchandise Coordinator for Velvet at Design Liaison and founded Jenevieve Lyons, managing all aspects of a fashion brand, including production and marketing. Jenevieve's early experience includes a role as Quality Control Coordinator at Suzaan Heyns. Jenevieve holds a Bachelor of Arts (B.A.) Honours in Fashion/Apparel Design from STADIO Higher Education.