Bob Croom

Bob began his career in the insurance brokerage industry with Johnson & Higgins. After nearly 15 years at Marsh (acquirer of Johnson & Higgins), Bob joined Willis as COO of the North American Employee Benefits Practice where he led them to record growth. Bob went from Willis to build a successful startup in the benefits administration and communication segment that was acquired by USI. As the Executive Vice President Employee Benefits Leader of Acrisure, Bob works closely with our Agency Partners to deliver solutions that address the challenges facing our clients.