Alexandra Baer

Alexandra Baer has a diverse work experience spanning over several years. Alexandra is currently the Head of Corporate Marketing at ActionIQ since August 2022. Prior to this, they held the role of Head of Demand Generation at ActionIQ starting May 2021. In this role, they were responsible for building and scaling the demand generation team and function.

Before joining ActionIQ, Alexandra worked at Salesforce. From November 2020 to May 2021, they served as Senior Director of Demand Generation for Marketing Cloud, leading global demand generation for all Marketing Cloud products. Previously, they held the position of Senior Director of Demand Generation for Datorama at Salesforce from August 2018 to November 2020. In both roles, they managed international teams located in different countries.

Alexandra's experience with Salesforce began in 2016 when Datorama, a marketing analytics company, was acquired by Salesforce. In their role as Senior Director of Demand Generation at Datorama, they worked from February 2019 to February 2021. Prior to this, they served as Director of Demand Generation at Datorama from September 2016 to January 2019. Datorama's platform provided marketers with the ability to connect and integrate their data sources for more efficient reporting and better decision-making.

Before joining Salesforce, Alexandra was a Senior Marketing Manager at Relationship Science from February 2013 to August 2016. Relationship Science is a technology solutions company that helps organizations leverage their relationship networks with influential decision-makers.

Earlier in their career, Alexandra worked at Gerson Lehrman Group (GLG). Alexandra held various roles at GLG, including Senior Manager of Engagement from July 2011 to December 2012, Audience Development Manager from May 2010 to July 2011, Manager of Member Solutions from January 2010 to May 2010, and Associate of Member Solutions from June 2007 to January 2010. Alexandra also started their career at GLG as an Intern of Member Solutions from January 2007 to May 2007.

In 2006, Alexandra gained experience as a Volunteer Recruiter Intern at the New York Parks and Recreation Department.

Overall, Alexandra Baer has extensive experience in demand generation, marketing analytics, and building and scaling marketing teams.

Alexandra Baer has a Bachelor of Arts degree in Psychology and Business Administration from The University of Texas at Austin. Prior to attending university, they graduated from Highland Park High School.