Hanne Lyngstad

Hanne Lyngstad is a Key Account Manager and B2B E-commerce Specialist at Active Brands AS since August 2019, where responsibilities include project management for the B2B portal, Elastic, and coordinating six global brands to enhance the B2B business. Additional roles include managing key accounts for Kari Traa and Dæhlie Sportswear, focusing on category development and strategy execution with major retailers like Intersport and Sport 1. Hanne serves as a Board Member for Norges Friidrettsforbund since March 2023, overseeing elite sports and development. Previous experience includes significant roles at adidas from 2010 to 2019, where strategic development across various categories was key. Educational background includes dual Bachelor's degrees in Media Arts and Sociology from Tulane University obtained from 1998 to 2001.