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Brendan Hood

Director Business Analytics at Activision

Brendan Hood is an experienced analytics professional currently serving as Director of Analytics Enablement and Director of Business Analytics at Activision since 2020, where responsibilities include managing a team of 18 to enhance data architecture and provide insights to senior leadership for Call of Duty and Emerging Franchises. Prior to this, Brendan held various roles at AT&T from 2015 to 2020, including Associate Director of Business Analytics, focusing on strategy analytics for DirecTV and UVerse. Brendan also worked at DirecTV, Health Net, Tecolote Research, Merriman River Group, and Acumen LLC, gaining expertise in business analytics, quality improvement, and research analysis across diverse sectors. Brendan holds a Master’s Degree in Comparative European Politics from Trinity College Dublin and a Bachelor’s Degree in Political Science from the University of San Diego.

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