Mudita Chaturvedi Tirkar

Mudita Chaturvedi Tirkar has extensive work experience in marketing, communications, and corporate communications. In their most recent role as an Associate Director of Marketing and Communications at actyv.ai®, Mudita is responsible for leading marketing and communications efforts. Prior to this, they worked as the Communications Lead, Global Capability Centre at GSK. Mudita also has experience in corporate communications, having worked as an Advisor at BP Exploration (Alpha) Ltd, where they led the rollout of bp-Reliance fuel retail JV in India and managed various communication functions such as public relations, internal communications, social media, crisis communication, content development, and brand management. Mudita also worked as a Manager of Corporate Communications at Tata Motors, where they played a key role in overhauling internal communication strategies and tools and managing media interactions for product launches and events. They have also held communication roles at Aegis Limited, Marsh India, Tata Capital, Essar Group, and Leo Burnett, India.

Mudita Chaturvedi Tirkar completed their secondary education at Air Force School, Jamnagar, where they obtained their Higher Secondary Certificate (HSC) in Commerce between 1996 and 2001. Afterward, they pursued a Bachelor of Arts degree in English Literature with Advertising and Sales Management from Gujarat University, graduating in 2004. In 2005 to 2006, Mudita attended the Indian Institute of Mass Communication in New Delhi, where they obtained a Postgraduate Diploma in Advertising & Public Relations. Additionally, they obtained certifications in Sprinklr Campaign Manager Pro from Sprinklr in August 2021 and Leadership & Change Management from the Indian Institute of Management (Ahmedabad) in February 2011.