VP

Vivek Patial

Senior Director Marketing at Actyv AI

Vivek Patial has a diverse work experience spanning over several years. Vivek'scurrent role is Senior Director of Marketing at actyv.ai. Prior to this, they held roles at UltraTech Cement, where they served as both the General Manager and Brand Building Head for the North A&B zones. Before that, they worked at Godfrey Phillips India Limited, where they held various positions, including Brand Lead, Senior Brand Manager, and National Trade Marketing Lead. Vivek also worked at Godrej Group as a Group Product Marketing Manager, overseeing the operations for new product launches. Vivek began their career as a Summer Intern at Usha International and Mahindra and Mahindra Limited. Throughout their career, Vivek has demonstrated expertise in marketing, brand building, Go-to-Market strategies, and trade marketing.

Vivek Patial completed their Post Graduation Diploma in Digital Marketing, Digital Strategy, and Analytics from MICA | The School of Ideas. Vivek pursued this degree, although the start and end year are not specified. In 2020, they attended the Indian Institute of Management Ahmedabad, where they completed the EMP (Effective Managerial Program) through a campus residential program.

Prior to that, Vivek completed their Master of Business Administration (M.B.A.) in International Business from SYMBIOSIS INTERNATIONAL UNIVERSITY between 2006 and 2008. Vivek also holds a Bachelor of Technology (BTech) in Mechanical Engineering from Punjab Technical University, which they obtained between 2001 and 2005. Vivek undertook their schooling education at Kendriya Vidyalaya, although the specific start and end years are not provided.

In terms of additional certifications, Vivek has completed the Customer Journey Mapping Experienced Professional Program from Aditya Birla Group in May 2020. Vivek also acquired certifications in Innovation Implementation and Strategy Planning and Execution from Harvard Business Publishing Corporate Learning, although the obtained month is not specified. Moreover, Vivek holds a Six Sigma Green Belt (CSSGB) certification from Benchmark Six Sigma, obtained in September 2007.

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Timeline

  • Senior Director Marketing

    December, 2022 - present