Acumen
Marketing Manager (contract)

Marketing Manager (contract)

Sales · New York, United States

Job description

Acumen is seeking a Marketing Manager to join our audience engagement department on a 12 month contract to oversee the strategy, development, and implementation of Acumen Academy’s digital marketing initiatives, including website, email and social media.This role requires a deep understanding of digital platforms and audience insights to refine outreach across these ‘always on’ channels. With a focus on innovative storytelling and cross-channel alignment, this role will be responsible for meeting the evolving needs of our diverse global audience to drive engagement. This position will collaborate closely with tech and program teams, partner with their counterpart leading Acumen’s digital marketing efforts, and report to the Chief Marketing and Communications Officer.

Acumen
We’re investors. A different kind of investor. We invest in people and companies working to solve problems for people living in poverty, investing in essential products and services that bring more opportunities, more choices to millions. To date, Acumen has positively impacted 501 million lives by investing $154M in 167 innovative, early-stage companies in Africa, Latin America, South Asia, and the United States. But investing clearly isn’t just about capital. It’s about investing in people. We’ve been investing in people for years. Connecting with over 1,500 emerging leaders in their own countries and engaging them in extended collective dialogue on what constitutes a “good society”, moral inquiry, and skill building.

About Marketing and Communications
The Marketing and Communications team are the guides and stewards of our brand voice. They shape how, when and where it comes to life. As strategists, writers, designers, data practitioners and makers, they seek effective and creative ways to inform, empower and meaningfully connect with our audiences globally. Through audience definition, campaign strategies, content, PR, events and partnerships they drive visibility and memorability of our thought leadership, insights and brand story.

Responsibilities:

Leading the ‘always on’ marketing channels for Acumen Academy including:

Provide strategy and execution for Acumen Academy’s ‘always on’ channels, primarily email, web, and social.
Work with leadership to prioritize and position products and programs to be elevated with strategic and comprehensive cross-channel marketing campaigns
Monitor and analyze the impact of marketing campaigns using Hubspot and GA4 analytics and adjust strategies as needed.
Monitor and guide agency partners as needed to maximize effectiveness, such as our Google ads grant manager
Improve GDPR compliance across global and regional communications
Manage project timelines and collaborate with teams (UX, Story Studio etc)
Work closely with dev teams on any optimizations and new features for the website.
Provide testing plans for new learning resource products and summarize findings

Skills and Qualifications :

Minimum of 9 years of experience
Expert on Hubspot for email for contact list management, website/blog
CMS managements (Contentful)
Ability to get up to speed on new platforms
Ability to execute agile processes for project management and technology development (scrum)
Ability to navigate data in Salesforce and also set up and/or manage new marketing-focused analytics systems as required (Google Analytics 4, Google Search Console, Hotjar, and similar)
Experienced with platforms used to plan, execute (such as Airtable, Form Assembly, Zoom, WebinarJam, Padlet, and similar)
Familiar with SEO best practices, including keyword research and content strategy (and use of AI platforms for expediting content planning and/or repurposing)
Knowledge of GDPR best practices and how to execute improvements across a digital ecosystem
Basic skills in graphics (Canva) and video/ audio editing (various platforms)
Authorized to work in the US
Self reflective and aligned with Acumen’s Values