Amanda Lye

Amanda has had 10 years of working experience in strategy, business transformation and business development. Her experience covers a wide variety of industries, including telecommunications, digital advertising, oil and gas, financial services and government services.

She started her career in consulting with PricewaterhouseCoopers where she specialised in project finance, feasibility studies, financial modelling and advised on fund raising for infrastructure, government services and utilities sectors. Subsequently, she joined Accenture Strategy where she focused on strategy, mergers and acquisitions as well as cross-country project management related work across telecommunications, oil and gas, and financial services.

She began her role as Associate Director of Strategy in Axiata Digital to define and shape the strategy for one of Axiata Digital’s key business pillars in digital advertising. Now, she is the Head of Strategy at ADA, which is one of the largest digital and AI businesses in the SEA region.

She holds a BSc (Hons) International Securities, Investment and Banking from University of Reading, United Kingdom.