Shoo W.

SHOO W. serves as the Ecommerce Marketing Director at ADA since October 2025, overseeing strategic growth for Southeast Asia across proprietary e-commerce platforms and major marketplaces, with a focus on performance marketing and client profitability. Previously, at KKday, SHOO held the position of Head of Performance Marketing (SEA), leading performance strategy and regional campaign orchestration. As Head Of Search at GroupM, SHOO transformed the search practice and improved campaign efficiency. Experience also includes roles at Beiersdorf as ASEAN Performance Marketing Manager, Unilever as Media Activation Manager, Accenture as Google Ads Training Lead and Senior Digital Marketing Campaign Strategist, and earlier positions in media and sales. SHOO holds a BSc in Chemistry from Universiti Tunku Abdul Rahman (2006-2009) and has completed multiple training programs in digital marketing and e-commerce strategies.