Laureanne Pelletier is a consultant at PMP Strategy, specializing in strategy consulting and due diligence in the Telecom, Media, and Tech sectors across North America and EMEA since January 2023. Previously, as a Senior Planning Analyst at DAVIDsTEA from October 2019 to September 2022, Laureanne analyzed product and consumer data, collaborating with C-suite executives to develop data-driven strategies. Prior roles include International Merchandise Planner at ALDO Group, where Laureanne managed consumer planning for franchise partners in multiple countries, and Project Assistant Manager at Impact Hub Montreal, coordinating social initiatives. Laureanne's early experience includes serving as Funding Commissioner for the Students' Society of McGill University, overseeing significant funds and implementing a new software system. Laureanne holds a Bachelor of Commerce in International Management from McGill University and completed an exchange program at Keio University in 2017.