John W. Samuelson

John W. Samuelson has extensive work experience in the fields of performance media, digital marketing, and athletics communications.

Starting in 2021, they assumed the role of Director of Performance Media at Adept, where they lead the paid media team and oversees the development and execution of paid media strategies for various clients. Prior to this, from 2022 to 2023, they served as a Performance Media Manager at the same company, managing paid media campaigns, supervising a team, and focusing on ROI and growth.

Between 2014 and 2021, Samuelson worked at Naked Lime, initially as a Digital Marketing Specialist, responsible for maintaining dealership accounts and managing advertising campaigns. John W. then moved on to become a Digital Marketing Supervisor, where they coached a team of specialists and worked on client relations and cross-platform digital advertising. John W. also served as a Sales Marketing Consultant, providing account management and marketing consultation to customers in South Carolina and parts of Georgia.

From 2012 to 2013, Samuelson was an Athletics Communications Student Assistant at The Ohio State University, where their responsibilities included writing press releases and feature articles for various sports teams. Before that, they interned as a Central Placement & Legal Scanning Intern at The Iroquois Group, updating customer databases and assisting with office management tasks.

Samuelson's earliest work experience dates back to 2009, when they worked as a Sales Associate at Olympia Sports, handling customer relations and retail merchandise sales.

Overall, Samuelson's work experience showcases their expertise in performance media, digital marketing, and communications, along with their ability to manage teams and deliver results for clients.

John W. Samuelson attended The Ohio State University from 2010 to 2013, where they obtained a Bachelor of Arts (B.A.) degree in Strategic Communications. In addition to their degree, they have obtained several certifications. These include the "LinkedIn Content and Creative Design" certification from LinkedIn, obtained in May 2023; the "LinkedIn Marketing Solutions Fundamentals" certification from LinkedIn, obtained in May 2023; the "LinkedIn Marketing Strategy" certification from LinkedIn, obtained in May 2023; the "Search Advertising" certification from Google, obtained in February 2023; the "Video Advertising" certification from Google, obtained in February 2023; the "Google Analytics" certification from Google, obtained in December 2022; the "Display Advertising" certification from Google, obtained in June 2022; the "Mobile Advertising" certification from Google, obtained in April 2019; and the "AdWords Fundamentals" certification from Google, obtained in February 2019.