Carla López Martínez

Carla López Martínez has a diverse work experience spanning multiple industries and roles. Carla began their career as a Communications Officer at Le Club des Annonceurs, where they organized events and designed the organization's website and newsletter. Carla then worked as an E-commerce Marketing & Sales Online Project Manager at vente-privee.com before transitioning to the role of E-business Consultant at L'Oréal. Carla then joined BNP Paribas as a Digital Project Manager in Retail Banking.

Moving on, Carla worked at Schibsted Media Group as a Mobile Manager, where they focused on building a strong mobile community and enhancing mobile metrics. Carla also presented a mobile advertising success case as a Keynote Speaker at the Schibsted Sales Awards event. Carla later joined Adevinta Spain as a Product Advertising Director.

Carla continued to grow in Adevinta, taking on various roles. Carla served as the Head of Business Development / Monetization Marketplaces, where they led the monetization team and implemented strategies for verticals launch in multiple countries. Carla also held the position of Head of Strategic Projects and Go To Market Integration Director, leading complex programs and driving synergies.

Their most recent role at Adevinta is as the Global Marketing Director, where they maximize the company's marketing impact and leads a global paid digital team. Carla focuses on driving strategic initiatives at the executive level and developing scalable solutions for efficiencies and extra value.

With their extensive experience and expertise in marketing, strategy, and project management, Carla López Martínez is a valuable asset to any organization.

Carla López Martínez has a diverse education history that spans across various institutions and programs. In 2023-2024, they attended Northwestern University - Kellogg School of Management, where they completed the Marketing Leadership Program. Prior to that, from 2020 to 2021, they pursued the PDD - Program for Managing Directors at IESE Business School. In 2017-2018, Carla participated in a customized leadership program for senior management at Schibsted Media Group, offered by the University of California, Berkeley. In 2016, they completed the Finanzas para no financieros program at EADA Business School. In 2011, Carla attended ESSEC Business School for an Innovation and Digital Marketing course. Their education also includes a Master in Digital Business from HEC Paris, obtained in 2009-2010, and a degree in Advertising & PR from Universitat Autònoma de Barcelona, earned between 2002 and 2006, with a focus on Communication, Marketing & Advertising.

Additionally, Carla has obtained several certifications throughout their career. Some notable certifications include the Kellogg Accelerated Marketing Leadership Program from Kellogg Executive Education in 2024, the Machine Learning Academy - Business I and II from Adevinta in 2021, and the Women in Leadership Program from Adevinta in 2019. Carla also completed the Innovation Masterclass in London with ?What If! Innovation in 2014 and obtained their PADI Open Water certification from PADI in 2013.