Amila Goonetilleke

Amila Goonetilleke has a diverse work experience spanning several roles and industries. In 2010, they worked as a part-time assistant swimming coach at Lyceum International School Nugegoda, where they coached students from grade 1 to 5 and trained beginners in the junior swimming squad. From 2014 to 2015, Amila worked as a data entry operator at Data Management Systems (Pvt) Ltd - Software Division, ensuring the smooth transition from physical to digital records for the CBSL EPF Record Digitalization Mandate.

Amila's career in public relations started in 2015 at Adfactors PR. They began as a PR assistant, where they tracked media and publicity, created monthly publicity dossiers for clients, and supported media relations. They then advanced to an account executive role, where they tracked and analyzed media coverage, developed comprehensive reports, and produced monthly publicity dossiers. In 2018, they became a senior account executive and worked on developing PR strategies, conducting client performance reviews, and coordinating interviews between clients' top management and the media.

In 2020, Amila was promoted to assistant account manager, where they led a team, implemented a data-driven quarterly review process, and expanded into social media listening and digital brand audits. In 2021, they became a new business development manager and were selected as a member of the "Millennial Board," contributing Gen-Y perspectives to shape the organizational agenda. They participated in the Digital Transformation Team, won new business pitches, and spearheaded the adoption of PR analytics. Currently, at Adfactors PR, they hold the role of Lead - Digital Reputation Management, taking charge of digital reputation management and utilizing PR analytics through Apache Superset dashboards.

Amila Goonetilleke's education history begins with their attendance at the Lyceum International School from 1999 to 2010. They then pursued a Pre-Sea Deck Rating Programme at the Cinec Maritime College in Malabe in 2012. In 2014, Amila completed a Certificate in Computer Science (CCS) at the National Institute of Business Management. Continuing their education in the field, they obtained a Diploma in Software Engineering (DSE) from the same institute in 2016.

Outside of their formal education, Amila has also obtained additional certifications. In 2018, they completed a course called "Social Media in Public Relations" through Coursera. They also obtained the certification "The Fundamentals of Digital Marketing" from Google in July 2023. Additionally, it is mentioned that Amila has obtained a "Certificate in Computer Science," but no specific details about the institution or the year of attainment are provided.