Muhilan Palaniappan

Muhilan Palaniappan is a skilled professional with extensive experience in product leadership and programmatic advertising. Currently serving as Product Lead at Adform since August 2021, Muhilan is responsible for go-to-market initiatives for Buyside Products, collaborating closely with product directors and marketing teams to drive global growth. Previous roles include Group Head of Programmatic Consulting at MediaCom Deutschland, where Muhilan led a team to execute successful advertising campaigns for major clients, and Group Head of Programmatic Activation, focusing on various sectors and ensuring campaign efficiency. At trivago, Muhilan established a successful video advertising channel, pioneering programmatic video in the EMEA region and achieving significant growth in budget mobilization and ROI. An MBA holder from Vlerick Business School and a Bachelor of Engineering from PSG College of Technology, Muhilan possesses a strong blend of commercial and technical expertise that drives impactful results.