VA

Vivian Antequera

Senior Category Manager at ADI

Vivian Antequera is a highly experienced professional with a diverse background in marketing and communications. Currently serving as Senior Category Manager at ADI Global Distribution since July 2018, Vivian has previously held important roles, including Product Manager and Assistant Manager for Latin America Communications/Production at Nikon, where responsibilities included managing regional advertising and guiding local teams. Additionally, Vivian was the Media Strategy Director at Targeted Media Programs, playing a key role in establishing the start-up and managing media plans. Prior experience includes Media Marketing Manager at Globe Marketing and Advertising Distributors, where advertising campaigns and marketing strategies were evaluated, and earlier as Marketing Coordinator, coordinating large-scale advertising insert production. Vivian holds an MBA from Baruch College and a BBA in Marketing from Loyola University Maryland.

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