Marketing Team

The Marketing Team at ADI is responsible for developing and executing comprehensive marketing strategies to promote ADI’s security, AV, and low-voltage products. Comprising experts in digital merchandising, category management, product marketing, demand generation, and event communications, the team focuses on enhancing ADI’s global digital presence, driving demand across regions, and managing category-specific marketing initiatives. They collaborate closely with various departments to effectively reach and engage licensed contractors, ensuring ADI maintains its leadership position in the wholesale distribution market.