Eduard Grasas

Eduard Grasas is an accomplished professional with extensive experience in digital analytics and e-commerce across leading companies, currently serving as Senior Director of Digital Analytics for Europe at adidas since May 2024. Previously, Eduard held the role of Group Ecommerce Senior Director at Metyis, driving the launch of the Hugo Boss Digital Campus. Eduard has also contributed to PUMA Group as a Senior eCommerce Strategist consultant and held multiple positions at adidas, achieving significant growth in Latin American e-commerce. Prior experience includes a Senior Consultant role at Accenture, where significant improvements in supply chain operations were delivered. Eduard holds an MBA from IE Business School and a Postgraduate Diploma in Digital Business from the Massachusetts Institute of Technology, along with two engineering degrees from Universitat Politècnica de Catalunya.