Edward Martinez

Edward Martinez is a seasoned professional in sports marketing and licensing, currently serving as Senior Manager of Sports Marketing - Soccer at adidas since November 2016. In this role, Edward leads the development and execution of strategies for MLS Clubs and manages relationships with league partners in North America. Previous positions at adidas include Licensing Manager and Go To Market Manager for NHL, where Edward enhanced commercial effectiveness and communication strategies for various product categories. Prior to adidas, Edward worked at Reebok CCM Hockey as Assistant Marketing Manager for NHL, focusing on marketing planning and execution within the licensed business. Edward began a career in sales and customer service roles at various companies, culminating in a Bachelor’s degree in Human Relations from Concordia University.