Jing Shi

Jing Shi is an accomplished professional in CRM and digital marketing with extensive experience in leading and executing targeted campaigns across various channels. Currently serving as the Assistant Manager of CRM Lifecycle Communications at adidas since July 2025, Jing previously excelled as a CRM Specialist at ECCO, where omnichannel CRM campaigns were implemented, and a global loyalty program was successfully launched. Prior experience includes a role as a Social Media and E-commerce Specialist at Bloem Health Products B.V., where an inaugural B2C email marketing initiative was launched, and digital content was strategically managed. Jing's background also features a stint at the United Nations, focusing on digital communication and design. Educational credentials include a Master of Arts in Communication and Media Studies from the University of Amsterdam and a Bachelor of Arts in Communication, Journalism, and Related Programs from Tianjin Normal University.