Lauren vander Broek

Lauren Vander Broek is an accomplished professional with extensive experience in digital experience optimization and product management within the retail sector. Currently serving as the Director of Digital Experience Optimization at adidas, Lauren has previously held roles including Sr Manager of UX Strategy and Manager of Digital Merchandising. With a strong background at Williams-Sonoma Company, Lauren has been Product Manager & Buyer for textiles and decor, as well as Associate Product Manager & Buyer for bath hardware and furniture at Rejuvenation. Past experiences also include positions at Pottery Barn and Anthropologie, starting from assistant buyer roles to management positions. Lauren's educational background includes a UX Design certification from the UX Design Institute and a degree from Kellogg Executive Education in Product Strategy for Digital Products.