Shinyoung Lyu

Shinyoung Lyu is an accomplished professional with a robust background in global digital strategy and marketing. Currently serving as Global Digital Strategy Director at adidas, Shinyoung has previously held prominent roles such as Global Innovation Director eCommerce at RB and Entrepreneur at Social Beverages. Shinyoung's extensive experience also includes various leadership positions at Philips, including Sr. Global Consumer Marketing Manager, Global Consumer Marketing Manager for Beauty, and E-commerce Manager for Personal Care & Consumer Lighting. Additionally, Shinyoung has provided consultancy services at Business of Culture. Shinyoung holds a Master’s degree in Culture from City, University of London, and a Bachelor’s degree in Communications from Yonsei University.