Siddhartha Srivastava

Siddhartha Srivastava is a data science professional currently serving as a Manager in Data Science at adidas since September 2021. In this role, Siddhartha focuses on R&D for the EU Ecom Analytics team, developing frameworks such as the 'Consumer Experience Index' to analyze the relationship between operational KPIs and consumer experience. Significant achievements include automating business diagnostics processes using LLM, applying causal inference for alternative AB testing, and creating a bottoms-up demand forecasting framework. Prior experience includes serving as a Decision Scientist at Mu Sigma Inc. where Siddhartha led a team responsible for data integration and quality for a major sports retailer. Additionally, Siddhartha has held internships in technical and marketing roles. Siddhartha holds a Bachelor of Technology in Computer Science from Vellore Institute of Technology.